About Us
Established in 2014, PT Serata Makmur Raya (d.b.a Serata Engineering) serves as a provider of marine equipment and supplies, supporting the needs of Indonesia’s maritime industry. Headquartered in Surabaya and Samarinda, Serata Engineering specializes in the trading and distribution of various marine products to support vessel operations, shipping routes, and the shipbuilding industry. Backed by experience in the maritime sector and a trusted partner network, Serata Engineering offers a wide range of products, including propulsion systems, engine room equipment, deck machinery, and navigation systems. Through quality products and professional services, we are committed to supporting a resilient maritime ecosystem that meets the needs of the shipping and shipbuilding sectors.
Meet Our Brands
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HLM
Our first brand to show the reliable quality of our local-made products such as: Anchor Windlass, Pump Set, Propeller, Anchor & Chain.
HLM Power
Our well-known brand for the marine diesel gen-set assembly. Partnering with CV Linmowa, a 20+ years local company specialized in machinery workshop.
HWA Propeller
Partnering with a well-known foundry in China to manufacture propeller with BKI Type Approval standards
BLU Propeller
Partnering with a well-known foundry in China to manufacture propeller with larger size diameter and RINA/CCS Type Approval standards
Our Vision
To be trusted & reliable global marine supplier with always providing innovative solutions and high-quality products to marine industry
Our Mission
Commit to provide best engineer solutions that exceed customer satisfactions and marine sustainability
Our Values
Accountability
We take responsibility for our actions and deliver on our commitments.
Aim High
We strive for excellence and continuously push boundaries to achieve success.
Entrepreneur
We embrace challenges, take initiative, and pursue opportunities with a growth mindset.
Innovation
We foster creativity to develop cutting-edge solutions for the maritime industry.
Integrity
We uphold honesty and strong ethical principles in all our operations.
Collaboration
We believe teamwork and shared goals create success and partnerships.
Accountability
We take responsibility for our actions and deliver on our commitments.
Aim High
We strive for excellence and continuously push boundaries to achieve success.
Enterpreneur
We embrace challenges, take initiative, and pursue opportunities with a growth mindset.
Innovation
We foster creativity to develop cutting-edge solutions for the maritime industry.
Integrity
We uphold honesty and strong ethical principles in all our operations.
Collaboration
We believe teamwork and shared goals create success and partnerships.
Our Journey
You can never cross the ocean, unless you have courage to lose sight of shore
2010
Started as humbled local workshop to repair and overhaul diesel generator-set
2014
Established corporate limited as PT SERATA MAKMUR RAYA
2020
Reorganized to survive through Ups & Downs during Global Pandemic by limiting products to sell
2021
Cooperate with one of the leading Mitsubishi Marine distributors for South East Asia, Xin Ming Hua Pte Ltd. to distribute & assembly Mitsubishi Marine Gen-set
2022
Cooperate & obtain a trust with several global marine suppliers (i.e. Valbruna & Seah Stainless Steel company)
2024
First-time exhibit in National Maritime Expo: INAMARINE 2024 and reached +350 vessels supplied in total
50+ Global Brand
Partnering with global manufacturers to distribute high-quality marine products
350+ Vessels Supplied
Powering over 350 vessels from LCT, Tug & Barge, and Leisure Boat with reliable components
50+ Shipyard & Lines
Supporting 50+ shipyards and shipping lines with tailored, efficient marine solutions.
20+ Years Experience
Delivering trusted marine solutions with 20 years combined experience of industry expertise
Certificate & Registrations
Indonesian Classification Bureau
Indonesian Classification Bureau
Certificate of Marine Product
China Classification Society
Kaigong Electric Exlusive Agency Aggrement
Kaigong Electric
Furuno Electric Indonesia
Furuno Electric Indonesia
Seah Changwon Authorized Distributor
Seah Changuwon Integrated Special Steel Corp
Certificate Of Authorization Smartgen
Pers Quality Assurance Limited
Letter Of Authorization Xin Ming Hua PTE LTD
Letter Of Authorization Xin Ming Hua PTE LTD
ISO 9001:2015 Certified
ISO 9001:2015 Certified
ISO 14001:2015 Certified
ISO 14001:2015 Certified
ISO 45001:2018 Certified
ISO 45001:2018 Certified
Head Office
Ruko Rich Palace R/16-18 Jl. Mayjend Sungkono 151, Dukuh Pakis, Surabaya, East Java
60225 Indonesia
Kalimantan Office
Jl. H. Hassan Alwie No.1 (Ex- Jl. P. Sulawesi), Pelabuhan Samarinda, East Kalimantan
75424 Indonesia
Batam Office
Cipta Grand City Blok K-7, Kec. Batu Aji, Batam, Kepri
29439 Indonesia
PT SERATA MAKMUR RAYA
Business License #8120004852977
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PT Serata Makmur Raya